My Personal Brand
HES Class: Logo Design and Brand Idenity
Designer Statement:
My name is Patricia del Campillo, and I'm a designer on a journey to discover and express my creativity!
I gravitate toward bold colors, playful shapes, and thoughtful compositions that feel both personal and intentional. I value approachability, professionalism, and attention to detail and I aim to prove that in all facets of my art. My process is rooted in curiosity and care, always leaving space for exploration and growth. Through my work, I hope to create visuals that connect, uplift, and leave a lasting impression.
Phase 1: Branding and Mood Board
How Others View Me (Brand)
Nurturing
Carefree
Funny
Sarcastic
Outgoing
Joyful
How I Want Others to View Me (Branding)
Creative
Reliable
Sociable
Intelligent
Caring
Charismatic
Other (job, hobbies, etc.)
Dog-lover
Painter
Film enthusiast
Traveler
Puerto Rican
UI/UX
Phase 2: Sketches
Phase 3: Logo and Logo System
Main Logo
Logo System - Puerto Rico
Logo System - Painting
Logo System - Geometric
Phase 4: Refine Brand
Patterns
Lines
Logo Variations - Colors