My Personal Brand

HES Class: Logo Design and Brand Idenity

Designer Statement:

My name is Patricia del Campillo, and I'm a designer on a journey to discover and express my creativity!

I gravitate toward bold colors, playful shapes, and thoughtful compositions that feel both personal and intentional. I value approachability, professionalism, and attention to detail and I aim to prove that in all facets of my art. My process is rooted in curiosity and care, always leaving space for exploration and growth. Through my work, I hope to create visuals that connect, uplift, and leave a lasting impression.

Phase 1: Branding and Mood Board

How Others View Me (Brand)

  1. Nurturing

  2. Carefree

  3. Funny

  4. Sarcastic

  5. Outgoing

  6. Joyful

How I Want Others to View Me (Branding)

  1. Creative

  2. Reliable

  3. Sociable

  4. Intelligent

  5. Caring

  6. Charismatic

Other (job, hobbies, etc.)

  1. Dog-lover

  2. Painter

  3. Film enthusiast

  4. Traveler

  5. Puerto Rican

  6. UI/UX

Phase 2: Sketches

Phase 3: Logo and Logo System

Main Logo

Logo System - Puerto Rico

Logo System - Painting

Logo System - Geometric

Phase 4: Refine Brand

Patterns

Lines

Logo Variations - Colors

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